missnataleiiya

     My concept of the comeback of Serg’s chocolate is set for the Halloween 2024 wherein all of the promotional campaign has been designed to align for the Halloween. The packaging has been also revised to suit the theme with three new unique flavors; Dwende, Manananggal and Diwata that are based to the supernatural folklore in the Philippines.

     The campaign primarily follows a minimalist design approach, characterized by clean lines, ample white space, and a muted color palette, allowing the core message to stand out without distraction. However, the product packaging takes a distinct turn, embracing the nostalgic charm of old Halloween label aesthetics. With bold, vintage-inspired typography, playful illustrations, and a darker color scheme, the packaging evokes a sense of fun and tradition, contrasting with the campaign's otherwise modern, minimalist look. This juxtaposition creates a unique balance, merging the simplicity of contemporary design with the whimsical nostalgia of Halloween past.